SEPANG, 22 November 2017 – AirAsia continues its long-term initiative to create cancer awareness and raise funds for underprivileged patients through the #AirAsiaMAKNA campaign with the sale of the limited edition AirAsia pilot and cabin crew designed t-shirt collection.
Coined ‘#AirAsiaMAKNA: Rebel with a cause’, this year’s campaign concept aims to celebrate the strength and courage of inspiring cancer fighters. As part of the campaign initiatives, AirAsia is once again selling its exclusive pilot and cabin crew t-shirt collection available for both adults and children. Each t-shirt is priced at RM30 only and proceeds will be directed to the airline’s long-term beneficiary, MAKNA (National Cancer Council of Malaysia).
Aireen Omar, CEO of AirAsia Berhad said, “Cancer affects everyone, directly or indirectly, be it a parent, sibling, colleague or friend. AirAsia is proud to continue to work with the National Cancer Council Malaysia (MAKNA) to raise funds and accelerate the pace of cancer awareness. #AirAsiaMAKNA is a testament to our shared mission of fighting cancer and this partnership underscores AirAsia’s long term commitment to support an organisation that helps underprivileged cancer patients and conduct lifesaving research. Fighting cancer is not just one person’s initiative, it takes a collective effort and we hope to continue to give back to the society by playing our part to educate further on cancer, encourage all fighters, and lend our support for those in need.
“For the past two years, we have raised close to RM700,000 for MAKNA. We are excited to bring back the well-received t-shirts, which are available for kids and adults. This time around, we are also happy to collaborate with Malaysia’s leading online shopping platform, FashionValet in making the sales available online,” she added.
Farahida Mohd Farid, General Manager of MAKNA said, “The statistics of global cancer deaths are worrying but what is even more alarming is that one out of four Malaysians has a lifetime risk of developing cancer. It takes physical and emotional strength alongside financial means to access the treatments needed when fighting cancer. Hence, we are honoured to have the constant support from AirAsia in our mission against cancer with the campaign. This initiative is beyond just raising funds, more importantly, it is about creating cancer awareness. These important messages are what empowers the public to take ownership of their health and we are grateful to have AirAsia joining us in this conversation reaching out to Malaysia and the region.”
In conjunction with the campaign, AirAsia is also running an Instagram contest to pick a monthly winner until February 2018. Participants can stand a chance to win a pair of flights each month to any AirAsia Berhad destinations of their choice by simply wearing the t-shirt and posting a photo of themselves with their best fighter move or pose and hashtag #AirAsiaMAKNA on Instagram.
The exclusive t-shirts are available on MAKNA’s website (https://makna.org.my/airasiamakna/) and several on-ground events. Marking its partnership under the campaign, AirAsia has also joined hands with Malaysia’s leading online shopping platform, FashionValet, where the t-shirts can be purchased on their website (https://www.fashionvalet.com/brands/1051/airasiamakna) and stores in Pavilion and Bangsar Village II.