MELBOURNE, Oct 24 (Bernama) – Australia’s Trade and Investment Minister Andrew Robb today launched the “Match Australia” sports business programme to promote trade, investment, tourism and international education during the ICC Cricket World Cup 2015.
Match Australia will link Australian firms with business partners during a series of major sports and cultural events in Australia.
Robb said the programme would enhance business ties with participants from countries such as India, South Africa, New Zealand, Pakistan, Zimbabwe and West Indies.
“The tournament will be the biggest sporting event in the world in 2015, engaging one-fifth of the world’s population and attracting a television audience of more than one billion people,” Robb said in a statement.
“It presents a wonderful opportunity to develop people-to-people linkages and to show visitors that Australia is both open for business and provides a strong, stable, environment for international investment.”
The Cricket World Cup runs from Feb 14 to March 29, with the Melbourne Cricket Ground hosting one of the opening matches and the final. A pre-tournament promotional event is scheduled for Dec 12 to coincide with the Australia v India Test at the Adelaide Oval.
The Australian Trade Commission (Austrade) will manage Match Australia in conjunction with the States and Territories hosting international delegations from key trading partners and organising a series of business events during the tournament.
The programme will also build on the 300-strong business delegation Robb will lead to India from Jan 12-15 as part of Australia Business Week in India.