GENTING HIGHLANDS,. I Synergy Group Limited (iSYNERGY) has created history by being recognised in the Malaysia Book of Records as the first affiliate marketing company to obtain the MS 1900:2014 Shariah-based quality management system.
Its founder and chief executive officer, Datuk Lawrence Teo said the recognition received by iSYNERGY was a testament to its hard work, perseverance and dedication towards achieving something extraordinary.
“We are proud of being honoured by the Malaysia Book of Records for this achievement,” he said when met by reporters after the ’10 years Affiliate Junction Excellent Entrepreneur Awards 2017/2018′ held at the Arena of Stars, here, on Saturday.
On the Shariah-compliant certification, Teo said it authenticated that iSYNERGY met the international Shariah-compliance requirements for the scope of the group’s primary business activities in Malaysia.
“We became Shariah-compliant because at iSYNERGY, we see the need for an affiliate marketing that caters to Muslims, as our core stakeholders, especially the affiliates, are predominantly Muslims.
“We want to ensure that any form of compensation earned by our affiliate base from the AJ platform and its programmes are permissible in Islam (halal).
“To eliminate any doubts on the legitimacy of our business model in the Islamic perspective, we need to ensure that our business model and operations align with Syariah regulations,” he explained.
Teo said to acquire the certification, the company had to go through an intensive audit process to ensure that its business operations met the high standards of the Shariah regulations.
“In being Shariah-compliant, we ensure that the universal values of justice, honesty, sincerity, timeliness and discipline are integrated into our quality management processes, and we place greater emphasis on ethical standards in our business processes,” he added.