“Kuala Lumpur Fabulous Food Hunt 2017” (KLFFH 2017) an interesting event hosted by the Ministry of Tourism and Culture Malaysia F.T. Kuala Lumpur/ Putrajaya (MOTAC FT KL/Putrajaya) and the Kuala Lumpur Tourism Bureau.
The event is organised to support “Fabulous Food 1Malaysia” Citarasa campaign which was launched since 2009.
The objective of this event is to promote and accelerate the tourism industry through “Food Tourism” especially for F.T. Kuala Lumpur; developing small-scale industries in the food sector including stalls, restaurants and food trucks; as well as to promote and nurture the interests of the community and tourists about the uniqueness of local foods. The event is to promote #sayangmalaysia and #visitkl in order to attract more tourists to Kuala Lumpur.
Mr. Ahmad Alsraf Ahmad Mokhtar, Director, Ministry of Tourism and Culture Malaysia F.T. Kuala Lumpur/Putrajaya Office said, “This “food hunt” event has received encouraging response from food enthusiasts due to the uniqueness of the event. Response received annually is encouraging where participation is not only among the local community but as well as participation from abroad and media partners “.
This will be the seventh consecutive year for this exciting event and we will witness the participation of 1120 participants representing 280 teams that will race around F.T. Kuala Lumpur by public transport such as taxis, buses, LRTs, commuters, monorails and MRTs. They must complete the assignment at all 10 check points and get „completed? stamps before completing all challenges.
Among the challenges that need to be completed are eating the local popular dishes, questions & answers related to tourism in Malaysia and Kuala Lumpur as well as locating selected restaurant locations and stalls in the fastest time.
This year KLFFH will showcase the “signature” and popular foods around Kuala Lumpur from local food that represents multi-cultural to international delicacies. Among the selected foods including nasi campur, noodle soup (Chinese style), roti canai, Arabic rice, gourmet sandwich, pecel lele, and many more. While enjoying the varieties of Malaysian foods, participants will also have the opportunity to explore Kuala Lumpur and get to know new food place and restaurants.
Hence participants will continue to enjoy these food places even after event on their weekends, during public holidays or weekdays.
Attractive cash & lucky draw prizes offered to all categorised; open, closed or expat/tourists team. The first 45 teams from any category will bring home a total cash prize of up to RM 22,900.00. A total of 100 lucky draw prizes are up for grabs including flight tickets, latest gadgets, electrical items, outdoor equipments, food and hotel vouchers and many more.
Ahmad Alsraf Ahmad Mokhtar also hopes that strategic alliances with Kuala Lumpur City Hall (DBKL), KL Fun Expats (KLFE), IPTA/IPTS, private sectors, NGOs, sponsors, restaurants owners and media partners will continue to grow in the future. This will provide a more holistic and effective impact in developing the tourism and cultural industries and to be in line with the National Blue Ocean Strategy (NBOS).