KUALA LUMPUR, Sept 29 (Bernama) — The Life Insurance Association of Malaysia (LIAM), via its community service platform, Insurans Hayat Cares together with 16 member companies joint efforts with the National Association of Malaysian Life Insurance and Family Takaful Advisors (NAMLIFA) and National Blood Bank to organise a blood donation campaign at 57 strategic locations nationwide from 21st September to 5th October 2016.
The campaign covers five regions namely Central, Northern, Southern, East Coast and East Malaysia targeting more than 10,000 donors in the hope to increase the blood supply at the National Blood Bank post festive season.
“LIAM is happy to play our part in organising this noble effort with all our member companies and partners in the insurance fraternity. We are calling all our 16- member companies and stakeholders to encourage their staff, family members, agents and customers to participate in this campaign and do their part by donating blood at the nearest blood donation centres throughout the campaign period,’ said Chairman of Industry Promotion Committee of LIAM, Ramzi Toubassy.
“In the spirit of caring, sharing and giving, we at LIAM hope people from all walks of life will come forward to donate blood. It should be a normal and routine part of our lives. As there are a great number of medical procedures that require blood transfusions, the need for blood is constant, so is the need for donations. Your contribution is important and will go a long way in saving other people’s lives,” said Ramzi.
“I am happy to note that we have achieved a good record this year in terms of number of donation centres. With the support from member companies and partners in the industry, we have increased our donation centres from 37 to 57 this year.”
“For those who are at the central region, do visit our donation centre located at BUSANA MARA Ground Floor from 10.00 am to 4.00 pm until this Friday, 30 September 2016. Your noble effort could save another person’s life,” said Mr Ramzi during his visit at the blood donation centre set up at BUSANA MARA recently.
NAMLIFA’s President, Mr James Bong also lauded the efforts by the life insurance industry in fulfilling its corporate social responsibility and helped in raising the awareness among the people to donate blood to those who were in need.
“NAMLIFA is proud to be in partnership with LIAM in helping to raise awareness among the people on the importance of donating blood. Apart from NAMLIFA’s 12 branches nationwide and with the new locations added, we are confident that our members, agents and policyholders will response positively towards this noble act to create a record number of donors.”
“Life insurance is all about love, let’s propagate this love to care and share with all fellow Malaysians” he added.
The nationwide blood donation campaign is an annual community project undertaken by the Insurans Hayat Cares platform in line with its commitment to be more engaging with the rakyat from all walks of life.
Caring for the community and insuring the nation would be our ultimate accomplishment as Malaysia moves into a high income nation by year 2020. Over the last 40 years, apart from being a leading insurance association in the country, LIAM also plays its part in giving back to the community via a myriad of activities ranging from blood donation, contributions to orphanages, old folk homes, paediatric wards and outward bound activities for teenagers.
The blood donation campaign is now taking place at 57 locations nationwide. Members of the public are advised to visit www.liam.org.my to find out more on the locations and dates of the campaign throughout the country.