Mumbai, India, 13 February 2013 — Smart Malaysia Tourist Apps Sdn Bhd, today announced the worldwide launch of Smart-i, the first-of-its-kind “smart travel companion” mobile app for tourists visiting Malaysia. Smart-i improves travellers ‘in-trip’ experiences by displaying a contextual view of interesting or off-the-beaten track tourist spots as well as highlights great deals for the tourists’ holiday pleasure

In a brief product and experiential launch today by the Honorable Minister of Tourism and Culture Malaysia, Dato’ Seri Mohamed Nazri bin Abdul Aziz at the Taj Mahal Palace, Dato’ Salleh Huddin Abu Hanifah, Chairman of Smart Malaysia Tourist App Sdn Bhd said “Searching for information on mobile devices is the second most popular internet activity after emails, with 46% of users using their mobile devices as a primary search tool. SMARTt-i is a service that is therefore relevant to our modern day lifestyles, especially when we are constantly on the go especially tourists. Importantly, this service puts the power in our foreign visitors’ hands and allows them to always stay connected.”

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For visitors to Malaysia, SMART-i provides access to a comprehensive tourism offerings and information on Malaysia. It has more than 1,200 contents covering places of interest, accommodation, shopping, food and beverages in over 24 categories which offer in total 1,027 with an estimated value of RM250,000 that can be enjoyed by the subscribers including location maps and driving directions, directly from their mobile phones. Subscribers can also enjoy special offers and promotions from various merchants listed in the Hot Deals directory.

Smart Malaysia Tourist Sdn Bhd (1053223-D) Level 13, Wisma Tun Sambanthan Jalan Sultan Sulaiman 50000 Kuala Lumpur, MY T : +603.2276.5707 F : +603.2276.5909 W :

For businesses, SMART-i also serves as an important tool to help them be more visible to a much wider market, capitalising on SMART-i’s subscriber base which targets foreign visitors to the country as well as connect with their own customers. SMART-i’s location-based feature also enables users to search for product and services closest to their location.

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In emphasising the importance of SMART-i as a mobile platform for the foreign tourists, the Minister of Tourism and Culture Malaysia the Honourable Dato’ Seri Mohamed Nazri bin Abdul Aziz said, “SMART-i is a representation of how we can simplify our visitors’ lives during their stay in Malaysia and create new and much easier ways to have a more enjoyable and fuss-free holiday. In an increasingly mobile-driven environment, SMART-i enables them to get pertinent information about Malaysia and the great hot shopping offers at their fingertips.”

“We lauded Smart Malaysia for taking the first step to facilitate such app like Smart-i, that could reach our foreign across the globe at the palm of your hand. It is also launched timely at the beginning of this year as Malaysia is now actively promoting MyFest 2015 (Year of Festival 2015)” continues Dato’ Seri Mohamed Nazri.

As a business platform, Dato’ Salleh Huddin said “SMART-i allows businesses to reach to a wider market and establish a larger presence by simply listing themselves on the directory with basic information for free, with the option to enhance their profiles with richer content such as pictures, GPS coordinates and more. This is an excellent platform for them to promote their services and leverage on SMART-i’s unique features as well as its subscriber base.”

3 SMART-i seeks to empower foreign visitors to Malaysia and businesses and be the preferred platform for them to connect effortlessly. It brings the best consumer travel experience to tourists serving as a must-have mobile travel

About Smart Malaysia Tourist Travel App Sdn Bhd

Smart Malaysia Tourist App Sdn Bhd is a Malaysia homegrown agency specialised in developing mobile app for iOS and Android. The team consists of dynamic individual with a diverse wealth of experience, who share a passion for all things mobile. We relish a technical challenge. Smart Malaysia provides forward-looking tourists with the ability to drive compliance, saving time and complete with great deals offerings in their travel programs, while meeting the needs and requirements of the modern world. For more information, please visit or follow us on FB


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