Airlines face golden opportunity in curated luxury fashion, says InterLnkd
With the rapid rise of luxury airlines and the emergence of innovative premium hotel products, the premium travel market is undoubtedly thriving.
InterLnkd – the travel industry’s intelligent shopping mall partner – highlights a missed opportunity: airlines and travel providers have yet to capitalise on the premium travel market’s strong affinity for high-end fashion and accessories.
“In the realm of ultra-premium travel, fashion is far more than a mere afterthought,” says Robert Goldsmith, COO of InterLnkd. “This is why we see private jet charter providers and elite hotels regularly teaming up with their customers’ favourite luxury watch and jewellery brands.
“Traditionally, collaborating with high-end fashion brands might have been a daunting prospect for airlines catering to a much broader audience. With the advent of AI-driven personalisation, however, they are now faced with golden opportunity to selectively recommend luxury products to the passengers most likely to purchase them.
“By integrating a highly personalised selection of high-end fashion products into their ancillary offering, airlines and travel providers can create a truly exclusive and personalised experience that deeply resonates with their luxury travellers.”
-BreakingTravelNews
