Go City Goes Back to ‘99, Releasing a Limited Number of Passes at their Original Price

Go City—the world’s leading sightseeing and attraction pass brand with 60% global market share—is proudly celebrating the 25th anniversary of its inaugural product, The London Pass®. To mark this milestone, alongside a history in revolutionizing the attractions industry and how people experience the world’s top destinations, Go City is taking travelers ‘Back to ‘99’, offering a limited number of passes at their original price. One-day passes start at £22 (approximately $28) for adults and £14 (approximately $18) for children ages 5-15.

“For 25 years, Go City has helped travelers explore the best a city has to offer, at an incredible price,” said Jon Owen, Go City CEO. “We’re proud of the role we’ve played in advancing the attractions sector, and grateful to our 1,500+ attraction partners who have been on this journey with us. Together, we’ve revolutionized the city vacation space by building products that meet the diverse needs of passholders. Over the next 25 years, we look forward to continuing to enhance the traveler experience through new technologies and innovations that enable them to more see more and save more.”

Since its inception, Go City has been at the forefront of transforming how travelers experience the world’s most iconic cities. For more than two decades, Go City has consistently met travelers’ evolving needs with industry-first technology innovations. This includes the first dedicated website, first mobile app—which has 1.7 million iOS downloads since 2019—and most recently, the first generative AI assistant, GoBot. Launched in August 2024, GoBot has resolved 60% of customers’ inquiries with instant answers and support in seven languages, all without the need to speak to a representative.

The silver jubilee of The London Pass® by Go City applauds a product that offers access to over 95+ attractions, tours, and experiences in London, including 25 longstanding partners that were on the pass’ original line-up in 1999:

London Zoo
Kew Gardens
Cutty Sark
Florence Nightingale Museum
Guards Museum
London Transport Museum
Royal Air Force Museum, London
London Museum of Water & Steam
Fan Museum
London Canal Museum
Tower of London
Jewel Tower
Kensington Palace
Royal Mews
Southwark Cathedral
Westminster Abbey
Hampton Court Palace
Windsor Castle
Eltham Palace
London Bicycle Tour
Estorick Collection of Modern Italian Art
St Paul’s Cathedral
Curzon Cinemas
QUEENS Ice Skating
The ‘Back to ‘99’ sweepstakes will allow a limited number of winners to purchase The London Pass® at its original price. Passholders can use the all-inclusive pass to enjoy an unlimited number of Go City attractions in one of the most visited cities in the world for as low as:

£22 for adults and £14 for children – One-day pass
£39 for adults and £24 for children – Two-day pass
£49 for adults and £30 for children – Three-day pass
The sweepstakes runs through 11:59 p.m. ET on Thursday, November 21, 2024. Winners will be selected at random and will be provided a single-use promo code valid for the purchase of up to two passes at their price in 1999*. For more information about ‘Back to ‘99’ and to enter, visit: www.londonpass.com/en/back-to-1999.

To learn more about Go City and its 25+ destinations, visit: www.gocity.com

-BreakingTravelNews