JobStreet Malaysia launches “Let’s Get To Work”

KUALA LUMPUR — Leading jobs platform JobStreet Malaysia announces the launch of its new omni-channel marketing campaign aimed at getting job seekers, and especially first jobbers, to work.

This comes after the pandemic caused unemployment rates to skyrocket to an estimated 81 million in Asia, with many still unable to secure a job.

The pandemic has also changed people’s attitudes towards their jobs, with many re-evaluating where and how they want to work and the kind of work they want to do.

This has led to the emerging trend known as the “Great Resignation”, a term coined by associate professor of management at Texas A&M University Anthony Klotz, which explains why even experienced job seekers are choosing to leave their current careers in the search of something more meaningful.

Aptly titled Let’s Get To Work, the campaign will be rolled out nationwide from today, running across above-the-line (ATL) and below-the-line (BTL) marketing initiatives including digital and out-of-home (OOH) advertising. Working together with key opinion leaders in Malaysia including stand-up comedian Harith Iskander, radio presenter and host Radin Amir Affendy, digital marketing influencer Illy Ariffin and fashion graphic designer Najihah Rauf; “Let’s Get To Work” will focus its messaging on empowering job seekers to go after careers they are passionate about.

The campaign also indicates an ongoing strategic business shift, positioning JobStreet not just as a jobs platform, but also as a career and talent partner for both job seekers and employers, respectively.

Vic Sithasanan, Managing Director at JobStreet Malaysia, said: “Through ‘Let’s Get To Work’, we hope to empower and motivate jobseekers with the resources they need to pursue the jobs they’re passionate about; from inspiring career advice to learning what appeals to employers. We also hope this campaign will further invigorate the potential talent pool and meet the hiring needs for Malaysian entrepreneurs and businesses that are looking to ramp up and move forward into 2022 bolder, and stronger.”

The fully integrated marketing campaign is helmed by leading global marketing company McCann Worldgroup and will see the campaign launched simultaneously across 6 markets in the region. For the benefit of jobseekers, the initiative will feature campaign films, in-market activations and a microsite that will provide jobseekers with a resource hub to educate and impart quick access to job opportunities.

Let’s Get To Work” is a continuation of JobStreet parent company SEEK Asia’s brand evolution that began in late 2020. More than just a job portal, JobStreet is primed to become a trusted career and talent partner that aims to help job seekers find jobs that match their passion and purpose.

 Jane Cruz-Walker, Chief Marketing Officer at SEEK Asia, said: “While the pandemic has caused widespread job loss, reduced working hours, and pay cuts, it has also caused many to re-evaluate what they want out of their career. Job seekers’ demands have evolved beyond remuneration — they want a sense of fulfilment, good work-life balance, and career progression — and it is time for companies to adapt to this new world of work.

“This is why SEEK Asia is launching ‘Let’s Get To Work’ to motivate job seekers to pursue the jobs they love! By providing job seekers with opportunities to find jobs that they are passionate about, we want to be the career partner that will inspire the next generation of workers and empower them to be the heroes in their own career journey!”

In 2022, SEEK Asia will also be launching the Biggest Tech Career Fair in Asia, which aims to accelerate digital transformation efforts by providing more opportunities for job seekers to secure roles in companies driven by technology.

As the biggest career fair in the region, SEEK Asia will aim to match thousands of tech job opportunities to hundreds of thousands of candidates.

 

 

About SEEK

SEEK is a diverse group of companies, comprising a strong portfolio of online employment, educational, commercial, and volunteer businesses. SEEK has a global presence (including Australia, New Zealand, China, Hong Kong, South-East Asia, Brazil, and Mexico), with exposure to over 2.9 billion people and approximately 27 per cent of global GDP. SEEK makes a positive contribution to people’s lives on a global scale. SEEK is listed on the Australian Securities Exchange, where it is a top 100 company and has been listed in the Top 20 Most Innovative Companies by Forbes.

 

SEEK is present in Asia through JobStreet and JobsDB, two leading career platforms, with presence across Hong Kong, Indonesia, Malaysia, Shenzhen, Singapore, Thailand, and the Philippines. The business represents strong underlying growth and profitability (being the fastest growing part of SEEK’s portfolio of businesses) and attracts over 400 million visits a year.

 

 

 

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