MCIS’ Virtual Run Attracts Malaysians On Fitness Mission
Petaling Jaya, 10 June 2021: The MCIS Life-Malaysia Women Marathon 2021 (MCIS Life MWM 2021) which concluded recently attracted many first timers attempting to take on walking, jogging, running and cycling activities as part of their regular fitness regime.
Debuting for the first time as a virtual event in line with the Government’s call to avoid large gatherings, this year’s race saw more than 1,000 participants from all age groups signing up in pursuit of individual fitness goals in the present pandemic era.
“Analysing the data post-event closure, we’re pleasantly surprised that our decision to take on the virtual avatar for this year’s race and open up categories for those who wish to walk, run, jog and cycle apart from the traditional full marathon, was well received,” said Karen Loh, MCIS Life MWM 2021’s Program Chairperson.
The main reason the MCIS Life MWM 2021 attracted newbies as well as returning loyal fans of the women-empowerment themed event is largely due to the non-competitive nature of activities appealing to a vast segment of our society.
“This positive development is encouraging news given that there is an intensified awareness among people on the need to maintain good health through balanced nutrition, exercise and reinforced immunity to minimise the threat of illnesses at large including the present Covid-19 pandemic,” added Prasheem Seebran, CEO and Managing Director of MCIS Life, who also thanked the Selangor Menteri Besar’s office for their undivided support towards the event.
Officially launched on 8 March, participants of the event had more than one month to complete their pledged distances through consistent workout schedules whilst ensuring full adherence to prevailing regulations on physical distancing, avoiding high-risk locations identified as Covid-19 hotspots, etc.
“Though the virtual version of the event just debuted this year, we didn’t forget about our loyal participants who are into full marathons, we did have a category for them,” Loh explained.
At the final tally of the MCIS Life MWM 2021, Chong Mei Sze, an avid runner since 2016, emerged as the winner bagging the prize of a sponsored trip to participate in the Shenzen International Marathon 2021.
“Shenzen International Marathon is scheduled to take place in December this year and against the rising number of Covid-19 cases around the world, we have also taken the liberty to offer Chong the option of joining the international event next year (2022) as the safety of our participants remain our main concern,” Prasheem said.
On the side lines of the virtual sporting event this year, a number of other initiatives and engagement activities centred on the theme of ‘health, wellness and fitness’ were carried out.
The ‘New Norm New Me’ campaign launched alongside the MCIS Life MWM 2021 witnessed Deborah Fiona Nonis from Bandar Utama, showcasing her self-transformation journey from the time of signing up for the event – she went on to upgrade from the initially pledged 150km distance to 250km after she reached the mid-point of the original distance.
Deborah’s perseverance and consistent social media postings to inspire others to join the MCIS Life MWM 2021 as a means to be consistent with their fitness regime was rewarded with a Garmin FR235 watch to support her on-going quest.
Some of the other truly inspirational stories emerging from this year’s event included that of Crystal Cheam who was 34 weeks pregnant (as of 8 March 2021) completing a 10km run as part of her pledge to commemorate International Women’s Day 2021’s theme of #ChooseToChallenge as well as the determination showcased by Ainaa Amira, who despite being under rehabilitation care post a sports injury surgery, completed a total walking distance of 100km!
About MCIS Life
MCIS Insurance Berhad (MCIS Life) is a pioneer life insurer in Malaysia since 1954, regulated by Bank Negara Malaysia, and a proud member of the Sanlam Group, one of the world’s biggest internationally active insurance groups, since 2014.
About Sanlam Group
Sanlam is a pan-African financial services group listed on the Johannesburg, Namibian and A2X stock exchanges. Through its five business clusters – Sanlam Personal Finance, Sanlam Emerging Markets, Sanlam Investment Group, Sanlam Corporate and Santam – the Group provides comprehensive and bespoke financial solutions to institutional clients and consumers across all market segments. Sanlam’s areas of expertise include life and general insurance, financial planning, retirement, investments and wealth.
Established in 1918 as a life insurance company, Sanlam has evolved into the largest non- banking financial services group in Africa through its diversification strategy.
Headquartered in South Africa, Sanlam has a direct stake in financial services entities in Namibia, Botswana, Swaziland, Zimbabwe, Mozambique, Mauritius, Malawi, Zambia, Tanzania, Rwanda, Uganda, Kenya, and Nigeria. The Group owns Saham Finances, thereby having a footprint of insurance operations in Morocco, Angola, Algeria, Tunisia, Ghana, Niger, Mali, Senegal, Guinea, Burkina Faso, Cote D’Ivoire, Togo, Benin, Cameroon, Gabon, Republic of the Congo, Madagascar, Burundi, and Lesotho.
Sanlam also has insurance business interests in India, Malaysia and the United Kingdom and has business interests in the USA, Australia, the Philippines, Lebanon and Saudi Arabia.
For further information on Sanlam, please visit us at www.sanlam.com