Melaka hosts ATCC forum and 3rd ATCCT special meeting

Melaka hosts ATCC forum and 3rd ATCCT special meeting

AYER KEROH, 14 June 2023 – Tourism Malaysia has successfully organised the ASEAN Tourism Crisis Communication (ATCC) Forum and the 3rd ASEAN Crisis Communication Team (ATCCT) Special Meeting from 12 – 14 June 2023 and for the first time Ayer Keroh, Melaka was chosen as a host for this ASEAN program.

Around 50 delegates from national tourism organisations (NTOs) across ASEAN countries attended the forum that aims to identify the best communication methods and strategies to overcome crises such as the Covid-19 pandemic. Representatives from ASEAN non-member states such as China, Japan, India, South Korea, Russia and Timor Leste were also invited to participate in the ATCC Forum.

With the cooperation and support from the YAB Chief Minister of Melaka, the Melaka State Tourism Exco as well as Tourism Melaka, the forum was also attended by The National Disaster Management Agency (NADMA), National Security Council (MKN), Information Department, Ministry of Tourism, Arts and Culture, Ministry of Home Affairs, Ministry of Health, Ministry of Communications and Multimedia Malaysia, Ministry of Foreign Affairs and several other Malaysian government agencies.

The forum which lasted for two days highlighted the sharing of experiences and areas of improvement that need to be given greater attention within the ASEAN region to ensure that stakeholders in the tourism industry as well as support components for this industry to react during times of crisis precisely and accurately.

Following that, the 3rd Special Meeting was held for only ASEAN Member States (AMS) to further discuss the roles and responsibilities of ATCCT and to deliberate regarding the revision of the ASEAN Tourism Crisis Communication Manual, which was last updated in 2018.

Tourism Malaysia also organised a dinner on 12th June 2023 to welcome all delegations, hosted by YBhg. Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia, and other special guests from the Melaka State Government.

In support of Visit Melaka Year 2024, the AMS delegates were also taken to visit various tourist attractions such as Melaka Heritage Trail around the historical sites in Bandar Hilir, Kampung Morten, Melaka River Cruise, and the newly revamped Mini Malaysia Park, now known as Malaysia Heritage Studios.


About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

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