Misa Frozen sets RM12 mln sales target for 2021

Misa Frozen sets RM12 mln sales target for 2021

SEREMBAN, Oct 29 — Negeri Sembilan enterprise, Misa Frozen is aiming to reach RM12 million in frozen product sales next year.

Its managing director Mohd Suhaimi Abu said the company has already achieved its sales target this year of RM4 million despite the COVID-19 pandemic.

“We have set a monthly target of RM1 million in frozen food sales for next year.

“We also plan to open more branches by 2022, focusing on Negeri Sembilan and we want to be the number one Bumiputera frozen food wholesaler in the state,” he told reporters after the launch of Misa Frozen by state government mufti Datuk Mohd Yusof Ahmad.

He said the business which kickstarted with RM500,000 now owns 23 halal products of beef, mutton and chicken, and basic necessities.

— BERNAMA

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