Moving a step further with City University’s Hospitality and Tourism education
By : Richard Daniel and Nur Syahidatul Idany
KUALA LUMPUR — The pandemic has changed the landscape of travel and tourism around the world including Malaysia. With close borders, travel restrictions and tight SOPs to adhere when travelling it has changed the dynamics of the industry.
There is fear or doubt whether the Hospitality and Tourism education will ever be popular again or grow in demand in coming years.
To get an understanding about the situation and what the future holds for the industry, City University’s Director of Hospitality and Tourism Faculty Datin Puteri Julie Aziz spoke to Asia News Today and Faculty of Creative Industry, City University representatives recently.
In confidence, Datin Julie obliterated the ongoing stereotype among the society towards the Hospitality and Tourism Industry as well as how it coped up during the pandemic.
According to Datin Julie they did not have much of a problem for their students to be hired in the hospitality industry even the travelling was on hold as most of the local hotels here in our country have been offering students opportunities, jobs and placements.
She added that regularly she is getting calls from the hotel management to fill job openings, internships and allowing an opportunity for their students.
During the pandemic, some hotels had transitioned as ‘quarantine centre’ and allowed the hotels to be in business and in need of additional manpower, she explained.
“It was an educational journey for most of our students when they were offered the opportunity. It was a step up whereby the students were able to learn something new and they were happy to reflect back to us the experiences gained upon completing the placement or internships.” shared Datin Julie.
Datin Julie revealed that the Hospitality and Tourism Faculty students of City University mostly receive their internship placement offers from the Hilton Group, Accord Group, Sofitel, St.Regin, Sheraton Group, and The Mandarin Hotel.
She shared that some of her students are given an internship allowance of RM 500 and those working outside Klang Valley are given transport and accommodation offers from the hoteliers.
However, she highlighted that some parents are discouraging their children to pursue an education in Hospitality and Tourism due to the pandemic fearing inability to get proper jobs upon graduation.
After the relaxed Movement Control Order (MCO), the Hospitality and Tourism industry is starting to move up, Datin Julie is optimistic the whole ball game will change in the near future.
Datin Julie encourages those who have an interest to pursue a career in Hospitality, Tourism, Hotel Management or Culinary Arts to count on them as they offer quality education to meet the demand of the industry.
Up-skilling and other programmes under Program Penjana
Additionally, City University is also conducting a program known as ‘Program Penjana’ under the Ministry of Higher Education.
They have been getting government grants to train students from 2019 to 2021 in the Hospitality and Tourism program.
The faculty has introduced Strategic Hotel Management, Digital Innovations and Management Information Systems in the Hospitality and Tourism Industry syllabus to meet the demands of the market and equip the students with better skills.
Even industry trainers are invited to share their experiences and knowledge to their students as well as getting to know the popular demands in the industry.
By having a multi-faceted and proactive teaching, it immensely gives the students extra knowledge and tools for them to utilise when they attend placement, internships or hired by employers.
Beside those who are laid off, some of them are given up-skill training to better equip themselves and through the network of City University some of them are given job matching and recommendations.
About City University, Vatel Program
Vatel International Business School Hotel &Tourism Management, the world First business school group in Hospitality & Tourism Management has made their first collaboration in Malaysia with the Faculty of Hospitality and Tourism Management in City University since August 2016.
The programme structure offered a 3-year programme whereby, the first-year internship will be domestic which is in Malaysia for 4 to 5 months, the second internship will be international whereby it will be carried out abroad and the student themselves could choose where to go for 4 to 5 months. Furthermore, during their third year, they will be able to choose between administrative internship either in Malaysia or abroad for 6 months.
City University, a private university in Selangor, Malaysia and was established in 1984. The programs offered by City University has approved by the Malaysian Qualifications Agency (MQA).
The academic faculties that are available at City University are City Graduate School, Centre of Foundation Studies, Faculty of Art & Design, Faculty of Education & Liberal Studies, Faculty of Architecture & Built Environment, Faculty of Business, Faculty of Allied Health Sciences, Faculty of Engineering, Faculty of Hospitality & Tourism, Faculty of Information Technology and Faculty of Creative Industries.