New recession warning: The rich aren’t spending
The rich have cut their spending on everything from homes to jewelry, sparking fears of a trickle-down recession that starts at the top.
From real estate and retail stores to classic cars and art, the weakest segment of the American economy right now is the very top. While the middle class and broader consumer sections continue to spend, economists say the sudden pullback among the wealthy could cascade down to the rest of the economy and create a further drag on growth.
Retailers to the 1% are faring the worst, with famed Barney’s filing for bankruptcy and Nordstrom posting three consecutive quarterly declines in revenue. Meanwhile, Wal-Mart and Target, which cater to the everyday consumer, are reporting stronger-than-expected traffic and growth.
At this month’s massive Pebble Beach car auctions, known for smashing price records, the most expensive cars faltered on the auction block. Less than half of the cars offered for $1 million or more were able to sell. But cars priced at under $75,000 sold quickly — many for far more than their estimates.
In the first half of 2019, art auction sales were down for the first time in years. Sales at Sotheby’s dropped 10% and Christie’s auction sales were down 22% from a year ago.
There are many reasons for spending declines — tax changes, for instance, are to blame for some of the real estate slump. And parts of the high-end economy have retained their shine — from luxury new car sales to Swiss watches and fashion.
Yet recent data suggest that the U.S. wealthy are beginning to shut their wallets. If their spending falls further, the broader economy could start to feel the pain. The top 10% of earners account for nearly half of all consumer outlays, according to Mark Zandi, chief economist at Moody’s Analytics. But their spending has fallen over the past two years, while spending for the middle class has accelerated.
“If high-income consumers pull back any further on their spending, it will be a significant threat to the economic expansion,” Zandi said.
The savings of the rich has also exploded, more than doubling over the past two years, suggesting that the wealthy are hoarding cash. The middle earners, or those in the 40% to 89.9% of the income distribution, have largely picked up the spending slack from the rich.
“If job growth slows any further, unemployment will begin to rise, (the middle earners) will pack it in, resulting in an economic downturn,” Zandi said. There are two main reasons for the wealth slump: volatile markets and slowing global growth. The top 10% own over 80% of stocks in the U.S., so they are far more sensitive to the recent swings in stocks and bonds.
Also, because many of the wealthy also own companies that do business overseas or have foreign exposure, they have become an early warning system for the economic storms forming around the world.
The middle-class consumer, however, is being buoyed up by strong employment and a relatively stable housing market. A U.S. economy that for over a decade has been defined by the rich reaping the gains and fueling the spending, has now flipped. Now, it’s Main Street that is prospering, while the investor class is signaling a consumer recession. The rich still have plenty of wealth to spend. But spending at the top is driven by confidence and certainty. And right now, they are finding little of either in the global stock markets and trade war.