Rethinking Sustainable MICE Events: La Zambra introduces “Positive Impact Events”

Nestled in the Costa del Sol, near Málaga and Marbella, La Zambra is redefining sustainability in the events industry by becoming the first hotel in Spain to introduce Positive Impact Events – a pioneering initiative that goes beyond minimizing environmental impact and actively contributes to the regeneration of the environment and the local community.

Beyond Sustainability: A Commitment to Positive Change
In its commitment to responsible tourism, La Zambra integrates environmental, social, and economic sustainability into its operations. With the introduction of Positive Impact Events, the resort aims to transform the traditional approach to event planning by ensuring that each gathering leaves a lasting positive impact.

Unlike conventional events that solely focus on reducing, Positive Impact Events are designed to reduce, restore, and strengthen the ecosystems and communities in which they take place. From offsetting carbon footprints to engaging with local suppliers and supporting environmental initiatives, La Zambra is setting a new standard for the hospitality industry.

How La Zambra Creates a Positive Impact:
Measuring, reducing and offsetting Carbon Footprints: The resort measures the environmental impact of each event, considering attendees’ travel emissions and stay. The resort implements energy-efficient technologies, offers electric vehicle charging stations, and provides sustainable transport solutions for event guests. Additionally, La Zambra prioritizes partnerships with local suppliers to minimize logistical emissions. Partnering with Visit Costa del Sol, La Zambra uses a specialized tool to track and offset carbon footprints through local reforestation projects.

Efficient Water Management: La Zambra collects rainwater to irrigate its mediterranean plant gardens and leverages advanced technology to reduce water consumption in guest rooms. The hotel follows strict operational protocols to ensure efficient water use and minimize the need for chemicals. As part of its circular economy program, it repurposes textiles to reduce virgin cotton consumption and raises awareness among guests and employees about the importance of responsible water use.

Supporting the Local Community: La Zambra actively collaborates with local businesses, sourcing ingredients and products from the region. The resort has also developed a diverse menu of sustainable, plant-based, and locally inspired culinary options.

Minimizing Waste: Recycling stations are available at all events, and eco-friendly, biodegradable materials replace single-use plastics. In-room amenities also adhere to the resort’s sustainability principles, offering high-quality, natural beauty and wellness products.

Regenerative Guest Experiences: Guests at La Zambra can engage in unique Regenerative Experiences that promote well-being and cultural connection. From flamenco yoga to regional olive oil tastings, these activities encourage a deeper appreciation of local traditions while fostering a positive impact.

Collaborating with the Red Cross: La Zambra is actively involved in the Pinsapo Tree Conservation Project, an initiative focused on reforestation efforts and the preservation of this native species. The programme also includes community engagement activities, involving senior citizens in conservation efforts.

Measuring Real Impact: A Tailored Sustainability Report for Every Event
One of the most innovative aspects of Positive Impact Events is La Zambra’s commitment to transparency and accountability.

After hosting an event, businesses receive a detailed Sustainability Impact Report, outlining:
The total carbon footprint of the event, including attendee travel and on-site emissions
The amount of CO₂ offset through local reforestation and conservation initiatives
Steps taken to reduce emissions, such as the use of electric transport and locally sourced materials
Contributions made to community projects, such as the Red Cross Pinsapo Tree Conservation Project
Circular Waste Management

This comprehensive report not only provides businesses with measurable insights into their sustainability efforts but also allows them to communicate their environmental and social contributions with credibility, in accordance with the criteria and regulations established by the GSTC standard and the UN Sustainable Development Goals (SDGs).

With the launch of Positive Impact Events, La Zambra is leading the way in hospitality, offering businesses and organizations the opportunity to host events that not only meet high environmental standards but also contribute to the well-being of the local community. More info in this link.

Sustainability as a core principle
From the very beginning, sustainability was a key focus in the renovation and redesign of the resort. As a Low Carbon Emission Resort, La Zambra relies exclusively on electricity from renewable energy sources.

A major milestone is the Biosphere certification of the resort in 2024, which confirms their adherence to the highest ecological and social standards in hotel operations and underscores its commitment to sustainable tourism and environmental protection. La Zambra is proving that luxury and environmental consciousness can go hand in hand.

For more information of La Zambra’s Positive Impact events: www.lazambrahotel.com/sustainability

-BreakingTravelNews