Singapore Tourism Board, Traveloka strengthen ties with new MoC to target Travelers from Malaysia and Southeast Asia
Kuala Lumpur – Traveloka, Southeast Asia’s leading travel platform, continues its efforts to target travelers from the region by renewing its longstanding partnership with the Singapore Tourism Board (STB) through a one-year Memorandum of Cooperation (MoC) signed in Jakarta recently. The renewal of the partnership between Traveloka and STB extends to Malaysia, building on the success of outbound tourism from the region.
The signing ceremony officiated by Caesar Indra, President of Traveloka, and Melissa Ow, STB’s Chief Executive, signifies Traveloka and STB’s joint commitment to co-invest in marketing campaigns, focusing on Indonesia and expanding to Malaysia, Thailand, and Vietnam.
The MoC signing comes as Singapore rides the recovery of outbound tourism from Malaysia, with the whole of Southeast Asia collectively contributing 5.28 million visitor[1] arrivals at the end of 2023, and Malaysia contributed 1,100,000 visitor arrivals. The continued recovery reflects Singapore’s appeal as a world-class lifestyle destination for visitors from Southeast Asia, as well as the invaluable support from industry partners such as Traveloka.
This MoC marks the deepening collaboration between STB and Traveloka, moving beyond the confines of marketing campaigns. Notably, it will focus on sharpening the targeting of consumers through the sharing of insights and data. Additionally, both parties will explore the introduction of new Singapore products and experiences on the Traveloka platform. The new agreement reflects a shared dedication to innovation and the enhancement of visitor experiences across multiple Southeast Asian markets.
Traveloka and STB are planning to undertake several marketing initiatives, including jointly hosting influencer familiarization trips and developing video assets for digital and social media production.
These efforts also align with the Singapore Tourism Board’s latest campaign, “Made in Singapore.” It highlights how everyday ordinary moments are made extraordinary through a rich tapestry of unique and unexpected experiences, made possible only in Singapore. The MoC with Traveloka reinforces this commitment by introducing new avenues for personalized and tailored experiences to enhance visitor experiences and showcase Singapore’s diverse offerings to a wider audience across Southeast Asia.
Caesar Indra, President of Traveloka, said, “Singapore holds a prominent position as one of the top outbound destinations in the region, as in 2023, we saw a notable rise in search and transaction for all products in Indonesia, Malaysia, Thailand, Vietnam, and the Phillippines of nearly 80%. We are excited to continue our partnership with STB to bring greater value to our customers. We are committed to provide more benefits and fulfill consumers’ holiday aspirations, including their Singapore vacation plans, and this collaboration marks an exciting chapter in enriching experiences for our customers.”
Beyond attracting more visitors to Singapore, the partnership will emphasize knowledge-sharing and the discovery of new insights that can enhance visitor engagement. For instance, STB and Traveloka will exchange insights to develop more targeted promotional campaigns and create tailored travel experiences. By leveraging shared expertise, the collaboration seeks to elevate the overall visitor experience and drive impactful outcomes across Southeast Asia.
Terrence Voon, STB Executive Director of Southeast Asia, said, “Traveloka has been an important and valued partner since our first collaboration in 2019. As travel continues to recover in the region, our partnership will help to unlock the rich tourism potential of Southeast Asia, help us understand our customers better, and strengthen Singapore’s position as a leading destination for regional travelers.”
What to expect in Singapore in 2024
Singapore promises an exciting array of events, new attractions and exclusive deals this year. Visitors can enjoy numerous vibrant festivals such as the Grand Prix Season Singapore (GPSS), entertainment extravaganzas including performances from global artists and world class sports events such as the Standard Chartered Singapore Marathon. Travelers can also expect attractive promotions and packages via Traveloka for an even more enticing journey in Singapore.
In the first quarter of 2024 in Singapore, artistic expression takes center stage with a lineup that promises to captivate visitors, such as:
Chinatown Chinese New Year Celebrations Until March 9, 2024 welcome the Lunar New Year in Singapore’s iconic Chinatown. The celebrations include a dazzling street light-up, countdown party, workshops, stage shows, and a delectable array of festive food, adding cultural vibrancy to this historic district.
The Legend of the Dragon Gate – Drone Show by the Bay Experience the mesmerizing waterfront drone light show, “The Legend of the Dragon Gate,” at the Marina Bay waterfront on February 6, 10-11, and 16-18, celebrating the Lunar New Year. Titled The Legend of the Dragon Gate – Drone Show by the Bay, this show centres around the story of the mythical Dragon King, brought to life through 1,500 drones set against the iconic Singapore nightscape.
About Traveloka:
Traveloka, Southeast Asia’s leading travel platform, enables consumers to access, discover and purchase a wide range of travel, local services, and financial services products. Traveloka’s comprehensive product portfolio includes transport booking services such as flight tickets, bus, trains, car rental, airport transfer. It also offers access to the largest accommodation inventory in Southeast Asia, including hotels, apartments, guest houses, homestays, resorts, and villas.
Traveloka is a key player offering local services (currently specific to certain markets), and reservations for a wide range of local attractions and travel activities. Traveloka also offers financing, payment, and insurance products to help Southeast Asian consumers fulfill their aspirations. Traveloka provides 24/7 customer service in local languages as well as more than 30 different local payment methods. The Traveloka app has been downloaded more than 127 million times, making it the most popular travel platform in Southeast Asia.
About Singapore Tourism Board:
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
More: www.stb.gov.sg or www.visitsingapore.com | Follow us: facebook.com/STBsingapore or twitter.com/stb_sg
[1] STB Jan-Dec’23
