TradeForce Strengthens Its Market Presence in Brazil with High-Performance Batteries

SÃO PAULO, Jan. 13, 2025 / — TradeForce, an established global brand with roots in Australia and over 18 years of experience, is continuing to expand its footprint across 20 countries, including Brazil, with its premium line of high-performance batteries. Exclusively marketed by the Sonepar Group through its companies Dimensional, Eletronor, and Nortel, the products are engineered for durability and reliability, making them ideal for a wide range of professional applications, particularly in industries with demanding operational requirements.

The lineup includes six different battery models, including AA, AAA, C, D, 9V alkaline, and 3V lithium button cells, all designed to deliver superior performance compared to leading Brazilian brands. For instance, the AA and AAA batteries offer up to 3,741 and 1,574 minutes of continuous use, respectively—far exceeding the capacity of competing products. These batteries are particularly essential for high-precision instruments used in industries such as mining, agriculture, food processing, and pulp and paper, where extended battery life is crucial.

Juliana Camargo, Sourcing Coordinator at Sonepar Brazil, highlighted the batteries’ ability to meet industry needs regardless of weather conditions. “These products are trusted across various sectors for their durability and performance. They ensure reliable operation of critical equipment, even in the harshest environments.”

TradeForce batteries are also part of the Sonepar Group’s green portfolio, aligning with the company’s global sustainability goals. The batteries are free of harmful heavy metals such as cadmium, mercury, and lead, adhering to strict environmental standards. Additionally, the batteries boast an impressive shelf life—10 years for most models and 7 years for rechargeable versions.

The product line is designed with sustainability in mind. Packaging is both recyclable and user-friendly, featuring an easy-open design for convenient access, even with gloves, and a European Slot for easy storage in industrial settings. Furthermore, Sonepar partners with Green Eletron for reverse logistics, ensuring that used batteries are collected, treated, and disposed of responsibly to reduce environmental impact. TradeForce also collaborates with eureciclo to ensure packaging waste is properly recycled.

Juliana emphasized, “We are committed to sustainable practices at every stage of the product lifecycle—from production to disposal. Our batteries not only offer premium performance but also contribute to protecting the environment and public health.”

With a focus on sustainability, reliability, and performance, TradeForce continues to enhance its market presence and meet the diverse needs of its clients in Brazil and beyond.

sonepar

asianewstoday.com

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Md Faisal Mohamed
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