Sabah Tourism Board wins third time at Putra Aria Brand Awards

KOTA KINABALU (Jan 17): Sabah Tourism Board (STB) proudly received the Bronze award at the Putra Aria Brand Awards 2024 in the Transportation, Travel & Tourism category at a ceremony held on January 16 at the Majestic Hotel Kuala Lumpur.

The award was received by STB’s Chief Executive Officer, Julinus Jeffery Jimit, on behalf of the organization. The board has received the Silver and Bronze awards in the same category for 2023 and 2022.

Expressing gratitude, Julinus said, “This award is a testament to the collective efforts of our team, stakeholders, and the people of Sabah, who have worked tirelessly to showcase the beauty and uniqueness of our state to the world. We dedicate this recognition to everyone who has been part of our journey.”

The Putra Aria Brand Awards, also known as the “People’s Choice Awards” are regarded as one of Malaysia’s most esteemed brand recognition platforms. The awards are determined through robust consumer research, making this win a significant endorsement from the public for Sabah Tourism Board’s branding excellence and its contributions to the tourism industry.

Sabah Tourism Board has consistently led marketing campaigns and strategic initiatives to elevate Sabah’s profile on the global stage. As the tourism industry continues its recovery, this accolade reinforces STB’s dedication to driving growth and setting new benchmarks for excellence in tourism.

-Agency