Tourism Australia Campaign To Woo Chinese Visitors Back
CANBERRA, Jun 26 (NNN-AAP) – A delegation, led by Tourism Australia’s managing director, Phillipa Harrison, will launch a marketing campaign and meet airlines and travel service providers in China this week, in a bid to attract Chinese tourists.
Later this week, at an event in Chengdu, capital city of south-west China’s Sichuan Province, Tourism Australia will formally launch its Come and Say G’day Campaign, featuring mascot Ruby the Roo, according to News Corp Australia.
It comes as the industry said, seat capacity on flights between Australia and China rose to about 54 percent of 2019 levels, in recent months.
Harrison said, the delegation will take part in meetings with major airlines and travel providers, showing Australia’s commitment to working with partners, to strengthen aviation capacity between the two countries, and get travel bookings to Australia back to the levels seen in the past.
Don Farrell, the minister for trade and tourism, said, the timing was right to invite Chinese travellers back to Australia.
“Chinese travellers have long been an important part of Australia’s visitor economy,” he was quoted by News Corp Australia, today.
“China was Australia’s biggest market in 2019, with 1.4 million Chinese travellers visiting, and contributing 12.4 billion Australian dollars (8.2 billion U.S. dollars) in visitor spending.”
– NNN-AAP
